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  1. Mobrand

    CPI - What's the Deal?

    The world is your oyster. The sun is shining, the birds are singing and you’re ready to start your digital marketing journey. Then, something weird happens that promises to leave you feeling sick: you’re assaulted by an array of utterly complex acronyms and abbreviations. Trios of letters such...
  2. Mobrand

    CPI Monetization Strategy

    Having a clear monetization strategy that can supercharge your app revenues is more important than ever. The promotion of apps (CPI advertising) is one of the best ways to monetize your In-App traffic. There is a problem though: sometimes, CPI offer links are broken and therefore will not...
  3. Mobrand

    Top 5 reasons why you should use a CPI Mediation Platform

    If you’ve been doing CPI advertising for a while, you’ll find that using a CPI Mediation platform is crucial to your success. In order for you to be spared from all the boring details, I’ll simply give you the top 5 reasons why you should use a CPI Mediation Platform as the perfect tool to...
  4. Mobrand

    Why you should care about your CPI Monetization strategy

    According to a recently published report from Business Insider Intelligence, mobile app-install advertising (CPI ads) are driving a boom in mobile ad spend. In the US alone, the revenue of CPI ads will surpass $5.4 billion, in 2016. This number is expected to grow even more in the coming years...